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Justin Bieber

About this brand

Justin Bieber The Key is an inspiring new fragrance that invites you to unlock the endless possibilities of believing in your dreams, bringing you closer to Justin than ever before.

"I always want my fragrances to send an uplifting and positive message, it’s an amazing way to connect with my fans. The Key means a lot to me as a powerful symbol to believe, and this new fragrance is my message to my fans to always believe in their dreams." - Justin Bieber


Justin Bieber Fragrance Collection 

 NEW Justin Bieber’s GIRLFRIEND is the enticing new fragrance made to get your heart racing as you experience that feeling of getting personal with Justin... Every touch, every breath—all captured in a flirty new scent. Dare to Get Closer? 

Someday Justin Bieber 

SOMEDAY is playful, fresh yet flirty and anything but ordinary… a fragrance Justin personally finds irresistible.

See the video!